Metrowrap competition entry: just for a laugh
The free London paper The Metro, which is available at train and tube stations all over the country ran a competition to engage the creative community to come up with ideas for an inspiring cover wrap for the London issue of the paper.
The brief was rather broad:
CREATE A COVERWRAP FOR THE LONDON EDITION OF METRO NEWSPAPER THAT GIVES READERS A MOTIVATIONAL MESSAGE AS THEY START THEIR DAY
Target audience:
Metro’s readers are called Urbanites, a typical Urbanite is aged 18-44, and they fall under the ABC1 socio-economic demographic reflecting their higher than average income. As a person they are in full time employment and live or work in an urban area in the UK. They love their cities and city living. They are time starved, media literate and love new trends.
Myself, Miranda Bolter, Freya Defoe & Steve Hickory worked up a couple of concepts for this brief. Kev Lan was also involved on this one.
This is the simplest of the ideas that we submitted, called 'Just for a laugh'. It really speaks for itself - print some funny stickers to promote engagement with the METRO and bring a smile to peoples faces on their way to work. The commuters can use the stickers to create funny compositions throughout the paper. This will communicate a fun outlook and sense of humour about the METRO.
